Web Video Production & Marketing

How do you get customers to buy your products at the push of a button?

Simple – show them a video.

All they have to do is click the play button then sit back and let your message take over.
From that moment on you have them in your power, just like a hypnotist as their minds are now completely open to your suggestions and persuasion.

Video is referred to as a passive medium as there is no analysis or interpretation involved (unlike reading).
Instead it burrows straight into the brain stimulating multiple senses at once, almost to the point of overload.

That’s why when we watch things we feel so connected to them. The video medium can make us laugh, cry or experience edge-of-the-seat excitement. It’s also the most successful advertising medium in existence.

Video by-passes our judgment centers and taps directly into our emotions and primal instincts. And just as the latest Hollywood fantasy blockbuster can transport us to another planet or to a land of make-believe, a well-crafted, professional video advertisement has the power to suspend reality and banish skepticism, it can make us believe in products that can bring about a better world, or connect with brands as though they were real people.

And that’s just a small taste of video’s power.

Video also has the ability to educate and inform. Indeed one can often learn much more by watching a five minute video tutorial than by reading a two hundred page manual.

Video can help potential customers get to grips with your product or service, either by looking at a visual portfolio or presentation or by viewing a real-life demonstration of the actual product in action – perfect for convincing those fence-sitters to finally get on board.

And then there are the videos that go viral. The videos that entertain us, amuse us or maybe even shock us – whatever it might be, we cannot help ourselves, we watch them again and again and share them with everybody else we know. These videos can take the form of clever or amusing advertisements, amazing product demonstrations, or they can simply be entertainment for entertainments sake, videos that don’t serve any specific purpose but which still convey a certain attitude that matches your brand, and raises its profile and awareness.

Of course you probably know all this already. And you know too, that, as with all things in life, there’s a right way to do things and a wrong way.

After all, if you’re just interested in getting hits on YouTube then all you need do is grab a camcorder and your neighbor’s cat, spray it with the garden hose, add some cheesy effects from Windows Movie Maker and off you go. It’s bound to get lots of views, though it won’t do your business any favors.

When it comes to your business, video marketing is no laughing matter.

In truth, it’s just as much about science and numbers as it is about content and creativity.
Not only does one need to have an instinctive flair for design, pacing and audio/visual content, there’s also a lot of technical know-how required to ensure that each video is professionally created, framed, edited and formatted. And that’s just to create the video itself.

The marketing and presentation of the video is where the real work begins; optimizing not just the footage itself but also tagging it correctly, researching keywords and trends, target markets and demographics, choosing the right sites to share it on, positioning it for the correct target audience, promoting the video through social networks, and so on.

In other words, video marketing, when done correctly, can increase brand awareness dramatically, bring massive exposure for your business, generating lots of leads and making your website’s traffic explode. The only downside is that it can be quite time and labor intensive and it requires a lot of expertise and know-how.

Which is why it’s so important that you hire the experts.

A company who will work with you closely to formulate a video marketing campaign that’s specially-tailored to fit your brand and your business.

By hiring us to handle your video marketing you are guaranteed to get polished and professional work, that’s fresh, compelling and visually stunning.

So if you want your company’s message to go viral and showcase your products before an audience of millions all you need remember are these three little words:

Lights, camera, ACTION!